Indian Hotels Company (IHCL), India’s largest hospitality company, announces that its iconic brand Taj is the World’s Strongest Luxury Hotel Brand by Brand Finance UK, for the 5th time. The ‘Hotels 50 2026’ annual report by the world’s leading brand valuation consultancy recognises the most valuable and strongest hotel brands across the globe. Mr. Puneet Chhatwal, Managing Director & CEO, IHCL, said, “For over a century, Taj has been the embodiment of Indian hospitality for the world. The dual honour of being India’s Strongest Brand and the World’s Strongest Luxury Hotel Brand, reflects the strength of Taj’s legacy and its continued relevance to travellers across generations and geographies.”